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The age in which we live is an open one. An open one in which everyone’s got his/her rights to sell a product or a service, this with only one condition that it should be legal to sell it. The only thing that differentiates one product or service from another is the mode in which they reach out to the people. Advertising colleges in India have sprung all over the country with the strategy to develop and nurture those people who have a zeal and passion to work in a creative field like advertising. There is great amount of interest shown in advertising. There are several branches in advertising like client servicing and copy writing. Let us look at some of the courses offered and scope at several of the advertising colleges in India.
Advertising colleges in India focus not a single subject of study but try to teach the basics of all the different kinds of work involved in advertising and marketing. There are separate modules in the course itself that deal with these subjects. The basic courses offered at several advertising colleges in India are B.A. in mass communications and B.A. in visual communications. This is a 3 year degree course and can be pursued after the successful completion of XII standard. There are several subjects like the client servicing and copywriting that are taught to make the students more aware of the industry patterns and working. Other theory subjects about subjective marketing are also taught in the later years of the course to enable the students to have that on hand experience when they are recruited by an advertising agency.
Art directors are becoming popular day by day. There are several advertising colleges in India that are deemed as universities by the UGC (University Grants Commission) offer specialized courses in art direction, this profession involves giving basic verbal and visual shape designing and product positioning. Copywriters are given to do an amount of 25 pages of speculative ads as a portfolio before they graduate, this gives them the exposure needed in communications and client management, both are which integral parts of the advertising industry.
Those who are willing to go in for a course in an advertising college in India should go to an institute of their choice by pure merit of its Placements, industry reputation and faculty reputation alone. This is a very creative profession and a lot of creative energy is required to be spent on achieving a successful career in marketing.
Advertising colleges in India focus not a single subject of study but try to teach the basics of all the different kinds of work involved in advertising and marketing. There are separate modules in the course itself that deal with these subjects. The basic courses offered at several advertising colleges in India are B.A. in mass communications and B.A. in visual communications. This is a 3 year degree course and can be pursued after the successful completion of XII standard. There are several subjects like the client servicing and copywriting that are taught to make the students more aware of the industry patterns and working. Other theory subjects about subjective marketing are also taught in the later years of the course to enable the students to have that on hand experience when they are recruited by an advertising agency.
Art directors are becoming popular day by day. There are several advertising colleges in India that are deemed as universities by the UGC (University Grants Commission) offer specialized courses in art direction, this profession involves giving basic verbal and visual shape designing and product positioning. Copywriters are given to do an amount of 25 pages of speculative ads as a portfolio before they graduate, this gives them the exposure needed in communications and client management, both are which integral parts of the advertising industry.
Those who are willing to go in for a course in an advertising college in India should go to an institute of their choice by pure merit of its Placements, industry reputation and faculty reputation alone. This is a very creative profession and a lot of creative energy is required to be spent on achieving a successful career in marketing.